The global baby feeding bottles market size is expected to reach USD 5.42 billion by 2030, growing at a CAGR of 5.7% during the forecast period. 

Consumer spending on feeding bottles is increasing as parents in urban households work long hours and busy schedules leading to an increasing preference for infant formula over breastfeeding, thereby driving the use of feeding bottles. The convenience offered by these products, along with improved product functionality and quality, are encouraging consumers to opt for baby feeding bottles.

Moreover, to capitalize on the rising demand for baby feeding bottles, many players in the market are focusing on expanding their business by offering advanced and BPA-free products. For example, companies such as Nestlé and Abbott have also partnered with leading formula manufacturers to promote the sale of baby bottles.

Manufacturers are also focusing on developing advanced baby feeding bottles with improved features, such as flow-controlled nipples and temperature indicator devices, and better raw materials, such as glass and silicone, to gain a competitive advantage.

Moreover, increasing participation of women in the labor market in developing regions such as South Asia and Middle East and North Africa amplifies the growth opportunities for milk bottles. Women in Southeast Asia are often relegated to informal work, without employment benefits and legal protections, according to the World Economic Forum.

In Vietnam, for example, only 31 percent of working women are in formal jobs, while 69 percent are in informal jobs. In informal workplaces, breastfeeding facilities are far less developed than in formal workplaces.

This situation means that there are still great growth opportunities for baby bottles in these countries.

Increased customer confidence in online payments, 24/7 customer assistance, easy refund rules, and lower costs are some of the important aspects that encourage the sale of baby products online. Credit cards, e-wallets, COD (cash on delivery), online banking and cash on delivery are some of the payment methods offered by online stores.

Companies are also trying to increase their market share by providing secure payment channels and increasing customer trust. Furthermore, despite a tough year for retail in general in 2020, several countries saw e-commerce markets post double-digit growth in 2021, according to eMarketer.

For example, in 2021, e-commerce sales in Russia, the UK and the Philippines will increase by more than 20%.

Severe economic recessions and public health emergencies have historically been associated with declining birth rates, according to a 2021 report from the Brookings Institution. Thus, a COVID-19 pandemic with these two features has the potential to result in massive baby busts.

Hungary, Italy, Spain and Portugal saw the largest declines in birth rates, falling by 8.5%, 9.1%, 8.4% and 6.6%, respectively, according to the study published in August 2021 in the Proceedings of the National Academy of Sciences.

Baby Bottle Market Highlights

• Asia Pacific is expected to grow at a very fast CAGR during the forecast period 2023 to 2030. The consumption of infant formula has increased significantly over the past few years, especially in Asia Pacific. China is the largest infant formula market. This in turn increases the adoption of baby bottles in the country

• Online distribution channels are expected to contribute 19.7% of the market revenue by 2030 due to growing familiarity and reliance on the Internet and e-commerce among Generation X, Millennials, and Generation Z. Retailers, such as discounted prices, cash on delivery, and returns, are expected to encourage expansion of online channels over the forecast period

• The plastics segment is expected to grow at a CAGR of 5.5% from 2023 to 2030. PP bottles are the most common type of plastic bottle due to their durability and flexibility. Additionally, many companies are developing sustainable and less harmful silicone baby bottles.

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